At the on-going Nigerian Entertainment Conference (NECLive 4), Mavin first lady, Tiwa Savage was among a 7-member panel which deliberated on ‘Content Marketing: The Power of Music, Comedy & More’.
While speaking on difficulties many Nigerian artistes go through in order to promote their content, Savage said,
‘I was in the UK recently. They have people called ‘Music Pluggers’. These people are professionals who help artistes plug their songs on radio and also ensure that the songs get enough airplay.
‘But here in Nigeria, we artistes have to take our CDs to radio stations ourselves. We tend to build relationships with OAPs and DJs. We always ensure that we send messages to them on their birthdays because many of us believe that if we don’t do that, they might not play our songs.
‘I don’t think Rihanna has to know the OAP or the DJ on a breakfast show before getting airplay. I think we need those middle men that will be handling our music promotion.’
The session was moderated by renowned music video director, Kemi Adetiba.
Others on the panel include popular dancer, Kafayat ‘Kaffy’ Shafau, Content Director Project Fame, Nkiru Njoku, Banky W, CEO Spot Studio UK, Sebastian Paszek, GM Consumer Marketing MTN, Richard Iweanoge and Director, West African.